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Viral format bible

Vertical smartphone and LED key light in a contemporary creator workspace
AI-assisted concept artwork · Resource illustration, not a file preview.

Define a repeatable series promise, host identity and episode structure so each new idea feels like the same show without repeating the same script.

format · viral · bible · series · repeatable

Viral Series / Working resource / v1

Make the decision. Keep the record.

Define a repeatable series promise, host identity and episode structure so each new idea feels like the same show without repeating the same script.

Download worksheet (.md) ↓

Includes instructions, a worked example and a blank worksheet. Edit in any text or Markdown editor. Save your copy with your project files; it does not sync to the shared demo.

How to use it

  1. Name one audience and one recurring problem. Write a promise you can fulfill on camera, not a prediction of reach or follower growth.
  2. Separate fixed show rules from episode variables. Keep the host, visual treatment and editorial standard stable while changing the example and lesson.
  3. Outline three episodes before approving the format. If every idea needs a different audience or production setup, narrow the premise or split the series.

Review before publishing

  • Three episodes serve the same audience and promise.
  • The host and visual identity are repeatable with available resources.
  • Every lesson has an observable demonstration; no growth outcome is promised.

Fictional worked example

One Small Fix

An original teaching example, not a customer result. Reference filenames are illustrative; no source media is included.

Audience and promise
One Small Fix helps solo creators make clearer talking-head videos. Each episode demonstrates one controllable production choice with a visible or audible comparison.
Host identity
Fictional host Alex: calm, specific, curious. Charcoal overshirt, neutral workbench, eye-level medium frame. Shows the test before explaining the lesson; never mocks beginners.
Episode spine
Show the distracting version; ask what changed; replay the revised version; explain the one adjustment; invite the viewer to try it on their next recording.
Fixed rules and variables
Fixed: same host and frame, labeled comparisons, one change at a time. Variable: room, prop and production question. No exaggerated reaction inserts or unrelated trend footage.
Three-episode runway
EP01: moving a desk lamp, with matched before/after frames. EP02: reducing desk clutter, with the camera locked. EP03: choosing a quieter corner, with equal playback level and labeled audio samples. These are planned tests, not reported outcomes.
Approval and boundaries
Format v1, producer review before recording. No guaranteed viral results, universal equipment rankings or invented audience metrics. Reject an episode if the comparison changes several variables without disclosure.
Preview the blank worksheet

The download includes these prompts plus project, version and approval fields. Duplicate rows when you need more coverage or episodes.

Audience and promise
Who is this for, what recurring problem do they have, and what will each episode give them?
Host identity
Record the host's voice, wardrobe, framing and behavior that remain recognizable.
Episode spine
Define the opening, demonstration, explanation and useful next step.
Fixed rules and variables
List what stays the same and what can change without breaking the show.
Three-episode runway
Write three distinct episode promises and the proof each requires.
Approval and boundaries
Name the reviewer, version and claims that the series will not make.

Explore all five Viral Series resources ↗