# Hook bank: ten openings

Filmsers · Viral Series starter · Worksheet v1

Choose among ten opening structures, then connect the selected promise to a real demonstration and payoff instead of using curiosity the episode cannot satisfy.

## How to use

1. Pick the episode's proof before writing its hook. The ten examples below are alternative openings for a fictional desk-lamp episode, not ten lines to cram into one video.

2. Replace bracketed terms in a structure with your actual subject. Record the opening visual as well as the spoken line; remove any superlative or number you cannot support.

3. Read the hook beside the final payoff. If the episode answers a smaller question, narrow the hook. Test alternatives with your own audience without treating these examples as proven winners.

## Fictional worked example — One Small Fix

Original teaching proposals, not published results or a promise of virality. Referenced footage must be recorded and reviewed.

### 01 — Direct comparison

Same face, same camera, two lamp positions. Which frame makes the eyes easier to see? Opening visual: labeled matched frames.

### 02 — Visible problem

See that hard shadow across the notebook? Let's move just the lamp. Opening visual: hold on the shadow before touching anything.

### 03 — Constraint

One desk, one lamp, no new gear. Can we make this face easier to read? Opening visual: show the entire available setup.

### 04 — Reveal the process

Before you change cameras, check where this lamp is pointing. Opening visual: widen out from the frame to reveal the setup; do not promise it fixes every problem.

### 05 — Prediction

What happens to this shadow when the lamp moves sideways? Opening visual: mark the two positions, then let the viewer predict before the comparison.

### 06 — Specific question

Why is half this face disappearing in our frame? Opening visual: the uncorrected sample, followed by the room view.

### 07 — Behind the frame

Here is the lamp position behind this frame. Opening visual: finished sample followed by a wider setup shot; use only after that sample actually exists.

### 08 — Remove a variable

Exposure and chair position stayed fixed. Only the lamp moved. Opening visual: labels identify the controls alongside the two samples.

### 09 — Mini challenge

Can you spot what moved between these frames? Opening visual: alternate A and B, then reveal the lamp position without withholding the answer until another episode.

### 10 — Useful checklist

Before you record, check the eyes, the background and the lamp in the frame. Opening visual: show each check on this setup; the episode must demonstrate all three.

## Blank worksheet

Series / episode: ____________________
Version: ____________________
Owner: ____________________
Approval / reviewer / date: ____________________

### 01 — Direct comparison

Same [subject], different [one variable]. Which version makes [desired detail] clearer?

Your notes:

____________________

### 02 — Visible problem

See [specific distraction]? Here is the change we will test.

Your notes:

____________________

### 03 — Constraint

We have [real constraint]. Can [one adjustment] solve [specific problem]?

Your notes:

____________________

### 04 — Reveal the process

Before you change [expensive or complex thing], check [simple controllable variable].

Your notes:

____________________

### 05 — Prediction

What do you expect will happen when we change [one variable]?

Your notes:

____________________

### 06 — Specific question

Why does [observable detail] look this way in this setup?

Your notes:

____________________

### 07 — Behind the frame

Here is the setup behind [specific visible result].

Your notes:

____________________

### 08 — Remove a variable

We kept [controls] fixed and changed only [variable].

Your notes:

____________________

### 09 — Mini challenge

Try identifying [specific difference] before I reveal what changed.

Your notes:

____________________

### 10 — Useful checklist

Before recording [task], check [small set of visible conditions].

Your notes:

____________________

## Review before publishing

- [ ] The opening visual and spoken promise describe the same episode.

- [ ] The payoff delivers the promised answer without invented results or fake urgency.

- [ ] Selected hooks are hypotheses to test, not claims of guaranteed reach.

## Handoff

Save a versioned copy with your project files. Nothing here automatically imports, schedules or publishes. The demo is shared; keep private production details in your own files.