# Product lock sheet

Filmsers · Brand SKU Kit · Worksheet v1

Create one product reference for the whole shoot, linking visible details and proposed claims to the exact SKU, evidence and person who can approve them.

## How to use

1. Start with the actual sample and the owner's current product information. Photograph its front, back, edges, label and included parts; assign reference IDs before planning a demonstration.

2. Separate what the camera can show from what requires additional evidence. Give each proposed claim an ID, source, scope, status and reviewer. An attractive image is not proof of durability or performance.

3. Review the lock with the product owner before filming. Record a revision whenever the sample, packaging or wording changes; flag affected shots instead of silently mixing versions.

## Fictional worked example — Foldline Desk Tray

Original illustrative product direction, not a real SKU specification, approved claim, recorded demonstration or campaign result. Replace assumptions with your own verified product references.

### SKU and revision

Fictional Foldline Desk Tray / FL-DT-01 / sample reference v1. A fold-flat tabletop organizer is assumed only for this exercise. No actual sample, specification or owner approval has been supplied.

### Visual reference set

Planned references R01 front, R02 back, R03 open corner, R04 folded profile and R05 packaging. Illustrative direction: charcoal body with a small ivory wordmark. Actual color, material, dimensions and logo position must be confirmed from the supplied SKU.

### Claim and evidence register

C01: 'Folds flat' / evidence: actual sample demonstration required / status: pending. C02: 'Keeps small desk items together' / evidence: representative use shot and owner review required / status: pending. No approved claim exists in this example. Do not add scratch resistance, sustainability or lifetime claims without appropriate evidence.

### Invariants and allowable changes

Keep SKU, proportions, corner construction and wordmark unchanged across all cuts. The tabletop and opening framing may change. Do not retouch a fastening into a different design, hide a required accessory or depict an unoffered color as available.

### Inclusions and exclusions

Keys and a pen are demonstration props, not promised bundle inclusions. Packaging contents, accessories, price, stock and delivery terms are unresolved. The film must not imply that the desk or props ship with the tray.

### Approval and change impact

Producer requests owner review of R01–R05 and C01–C02. If the corner construction changes, revisit demonstration beat 2 and detail shots 2/3. Keep both lock versions in the production files; no approval is inferred from a filename.

## Blank worksheet

Brand / SKU / lock revision: ____________________
Project / version: ____________________
Owner: ____________________
Approval / reviewer / date: ____________________

### SKU and revision

Record brand, product name, exact SKU, sample revision, date and approving owner.

Your notes:

____________________

### Visual reference set

List reference IDs for each face, fastening, label and supplied component; identify unresolved details.

Your notes:

____________________

### Claim and evidence register

For each claim ID, record exact wording, source/version, conditions, reviewer and approved/pending/rejected status.

Your notes:

____________________

### Invariants and allowable changes

What must remain identical, and which backgrounds, framing or use contexts may vary?

Your notes:

____________________

### Inclusions and exclusions

Separate supplied parts from props and unresolved sales information.

Your notes:

____________________

### Approval and change impact

Who approves the lock, what is still pending, and which shots/copy must be revisited after a change?

Your notes:

____________________

## Review before handoff

- [ ] Every visible product is the intended SKU and revision, not a look-alike or unsupported variant.

- [ ] Every proposed claim has an evidence status and named reviewer; pending copy cannot be treated as approved.

- [ ] Props, package contents and sales terms are clearly separated.

## Handoff

Save a versioned copy with your production files. This resource does not approve claims, generate footage, import notes into the graph, run ads or publish. Keep private client material outside the shared demo.