# Product-demo workflow

Filmsers · Brand SKU Kit · Worksheet v1

Turn the product lock into a shootable reveal, demonstration and next step, with proposed script beats tied to footage and evidence rather than unsupported promises.

## How to use

1. Choose one product truth from the lock. Decide what the viewer needs to see to understand it, then write the camera action and proposed copy side by side.

2. Rehearse the full action before shooting close-ups. Keep a continuous reference take so the edit does not invent a capability through hidden substitutions or misleading cuts.

3. Treat the timing as an edit plan, not recorded timecode. Check the actual footage against the claim register, confirm the destination and ask the owner to approve the final cut before publication.

## Fictional worked example — Foldline Desk Tray

Original illustrative product direction, not a real SKU specification, approved claim, recorded demonstration or campaign result. Replace assumptions with your own verified product references.

### Demo premise and dependency

Proposed Foldline demo: a desk user sees a flat tray assembled and used. Depends on C01/C02 and the actual SKU functioning as shown. Neither claim is approved; replace or omit the copy if the sample does not support it.

### Beat 1 — reveal / 0–3 seconds

Plan: overhead, tray flat beside a pen. Proposed voiceover: 'A place for the small things.' On-screen: Foldline Desk Tray. This is fictional draft copy, not an approved product promise or a recorded line.

### Beat 2 — demonstrate / 3–10 seconds

Plan: hands form the tray in one uninterrupted view, followed by a corner insert. Proposed voiceover after C01 approval: 'Open it. Bring the corners together.' Verify the actual assembly method first. Keep the full action available to the editor; no speed or ease claim is implied.

### Beat 3 — use / 10–16 seconds

Plan: pen and keys placed into the assembled tray. Proposed voiceover after C02 approval: 'Keep the things you reach for in one place.' Match the actual product scale; the pen and keys are styling props, not bundle contents.

### Beat 4 — next step / 16–20 seconds

Plan: clean hero hold with room for typography. Draft CTA: 'Explore the Foldline Desk Tray.' Product-page URL and available variants remain unresolved. No price, discount, delivery promise or false urgency is supplied.

### Edit and approval handoff

Producer links C01 to continuous assembly take and C02 to representative use take once recorded. Editor checks cut continuity, captions and product version. Use licensed or original sound only. Release stays pending until owner review; the optional graph stamp is demo structure, not these notes or finished footage.

## Blank worksheet

Brand / SKU / lock revision: ____________________
Project / version: ____________________
Owner: ____________________
Approval / reviewer / date: ____________________

### Demo premise and dependency

Name the intended viewer, single product truth, required evidence and current approval status.

Your notes:

____________________

### Beat 1 — reveal / 0–3 seconds

Write the opening image, camera action and exact proposed words.

Your notes:

____________________

### Beat 2 — demonstrate / 3–10 seconds

Describe the complete action, proof coverage and claim ID; avoid hiding steps.

Your notes:

____________________

### Beat 3 — use / 10–16 seconds

Show one representative use with honest scale and identify props not included.

Your notes:

____________________

### Beat 4 — next step / 16–20 seconds

Write a proportionate CTA and name the destination that must be checked before release.

Your notes:

____________________

### Edit and approval handoff

List source takes, claim IDs, missing shots, audio/text review, destination check and approving owner.

Your notes:

____________________

## Review before handoff

- [ ] The full action supports the edited demonstration without concealing a necessary step.

- [ ] Script and imagery match the approved claim scope; timing is clearly a proposed edit plan.

- [ ] CTA destination, product availability and final owner approval are checked before release.

## Handoff

Save a versioned copy with your production files. This resource does not approve claims, generate footage, import notes into the graph, run ads or publish. Keep private client material outside the shared demo.